George Lucas Thought Star Wars Would Fail, How IML Invented SFX | History Of Lucasfilm: Chapter 3

📬 Listen to all of our company histories at https://corrp.com We start this chapter with Industrial Light & Magic (IML), learning how the ragtag group of 'hippies' invented new ways to film sci-fi special effects for their first big movie - Star Wars. Star Wars itself was expected to fail, so it was paired with another movie to convince cinemas to screen it and even then only 32 were willing. Then the unexpected happened -- it became not just a hit, but a global phenomenon, launching a new cultural icon. George Lucas then made billions because he owned the rights to the toys, which to begin with were in so much demand that Kenner the manufacturer couldn't produce enough to meet demand. ****** If you love business strategy, startup lore, and deep-dive corporate documentaries, make sure to subscribe! I cover the ideas, growth tactics, key people and the big money exits of the world's most influential companies. 🎙️ LISTEN TO THE CORRP PODCAST: 🌐 Website: https://corrp.com 🍎 Apple Podcasts: https://corrp.com/applepodcasts 🎧 Spotify: https://corrp.com/spotifypodcasts 📻 RSS Feed: https://corrp.com/rss Chapters: 0:00 - Industrial Light & Magic 7:11 - Star Wars Opens 10:34 - Star Wars Action Figures 13:30 - Star Wars Merchandise 15:35 - George Lucas Is Rich #Lucasfilm #LucasfilmHistory #LucasfilmDocumentary #GeorgeLucas #Starwars #Americangraffiti #BusinessDocumentary #CompanyHistory #Corrp #StartupStories #BusinessPodcast