Cosa C’è Davvero Dietro i Supermercati Italiani?

In Italy, there are dozens of supermarket chains that appear to be competitors. But when it comes to purchasing goods, many sit at the same table. In this video, we reconstruct how purchasing centers in large-scale Italian retail outlets really work: who negotiates prices with suppliers, why two supermarkets 1.5 kilometers apart can be members of the same company, and how a structure founded in 1959 to protect small retailers has become the sector's leading bargaining power. We talk about Selex, which, with 18 member companies and a €22.35 billion turnover, is now the leading modern retail group in Italy. We talk about ESD Italia, the super-centralized group that represents almost a quarter of the market with six employees. We talk about trade spending, that is, how much it costs a manufacturer to get on the shelf, appear on the flyer, or stay at eye level. And of the two investigations with which the Antitrust Authority addressed this mechanism, in 2013 and 2025. Coop, Conad, Esselunga, Famila, Il Gigante, Alì, Tigre, Dok, Eurospin, and other retailers appear, along with the families and companies that truly control them. #gdo #conad #coop #supermercato