Así Comunicaba Steve Jobs: Las Técnicas de un Genio de la Persuasión

Steve Jobs is remembered as one of history's greatest communicators, but he wasn't born knowing how to persuade, sell, or lead. He built his skills through his successes, his mistakes, and the twelve years of failure and exile that preceded his return to Apple. In this special episode, Fernando Miralles analyzes how Jobs used surprise, silence, simplicity, and reframing to defend his ideas, command a room, and transform technical data into unforgettable messages. 🗣️ Learn with my online public speaking course: https://fermiralles.com/curso-online-... 📚 Persuasion and Power: Discover the secret of the most brilliant leaders: https://amzn.eu/d/035urX8e 00:00:00 The public attack that tested Steve Jobs 00:03:21 The birth of the showman: Macintosh 1984 00:07:28 The question that convinced John Sculley 00:16:18 The man he hired ended up firing him from Apple 00:18:35 NeXT: The genius who almost went bankrupt due to poor communication 00:24:01 Credibility works like a bank 00:26:41 How Ed Catmull learned to argue with Steve Jobs 00:32:31 The failure that transformed his way of Leading 00:34:57 The return to Apple and the four-product strategy 00:38:32 How Steve Jobs responded to a public attack 00:43:17 Five steps to respond when they try to discredit you 00:46:00 "A thousand songs in your pocket": how to turn data into ideas 00:49:14 The training behind an extraordinary communicator